2021 Shipper’s Choice Awards: Carriers of Choice

The annual Shipper’s Choice Awards measure how well carriers perform against our Benchmarks of Excellence. The scores are established by shippers, 3PL service providers, and freight forwarders from across Canada in our annual survey.

These transportation buyers rate each of their top three carriers on a five-point scale against eight key performance indicators, and use another five-point scale to rate the importance of the key performance indicators themselves. The weighted rankings are determined by multiplying the two numbers together. These weighted rankings are then compared to the Benchmarks of Excellence, which represent averages of the weighted scores for each category’s key performance indicators.

Twenty-eight carriers met or exceeded the benchmarks established for the 2021 awards. Thirteen companies earned the coveted Carrier of Choice designations because they have scored above such benchmarks for at least five years in a row.