Who’s on the move: February 1, 2021

by Inside Logistics Online Staff

Lee Valley Tools

Jason Tasse has been appointed president of Lee Valley Tools. A 25-year employee with the company, Tasse will retain his role as chief operating officer. Robin Lee, CEO of Lee Valley, will continue as chairman of the Lee Valley Group of Companies, and president and CEO of Veritas Tools, working closely with Tasse on both operating companies. During his career with Lee Valley, Tasse has led key systems implementations, long term strategic planning, digital transformation, the site selection and design of a 150,000 square foot distribution centre, leadership succession management and brand marketing direction.


Seegrid Corporation has hired Jay Link to the newly created role of chief revenue officer (CRO). Link will lead the company’s sales, application engineering, and customer success teams. Link brings nearly 30 years of experience as a seasoned executive to the company, having served in executive leadership roles spanning go-to-market strategy, sales, account management, and customer success at software technology and robotics companies, including Kiva Systems (now Amazon Robotics), Berkshire Grey, IBM Cloud, and BMC Software.


JLL has named Charlotte Elstob as senior vice -president of global business development in the firm’s retail, industrial and logistics business lines. Elstob started as a graduate surveyor and later became a director in the JLL U.K. retail and leisure team, where she advised international landlords in London and throughout the U.K. Today, in the firm’s New York office, she is the leading advisor dedicated to cross-border retail and industrial expansion. In addition to her role on the Global Retail Board, Elstob will also join the JLL Global Industrial Board.

Loop Energy

Loop Energy, a mobile-power company providing hydrogen fuel cell-based solutions for the medium-to-heavy duty commercial vehicle market, has appointed George Rubin as chief commercial officer (CCO). Rubin, who originally joined Loop in 2020 as managing director, commercial strategy, will be responsible for Loop’s global commercial activities. Rubin has more than 15 years in executive management and business development roles with renewable energy companies Day4 Energy, Heliotrope Technologies, and General Fusion, as well as his most recent role as CEO of Cerebral Strategy Group. Rubin holds a master’s degree in Quantum Radio Physics, is a Chartered Financial Analyst, and brings to Loop both capital market and corporate finance experience from two of Canada’s leading independent investment firms.

– February 1, 2021