Kinaxis Inc. has introduced a new engagement model aimed at helping enterprises operationalize artificial intelligence and translate decisions into measurable business outcomes.
The Ottawa-based supply chain software company said its Forward Deployed Engineering (FDE) model is designed to support its broader vision of “operational orchestration,” which connects data, systems, teams and actions across an organization to enable coordinated execution.
Kinaxis said traditional planning models have relied on isolated functions and fragmented workflows, while newer approaches such as concurrent planning have enabled more synchronized decision-making. Operational orchestration extends those principles across enterprise operations, linking planning, decision-making and execution.
“The challenge companies face is no longer simply making better decisions faster, it’s ensuring those decisions drive real outcomes,” said Razat Gaurav, chief executive officer of Kinaxis. “A supply chain decision only matters when it changes what the business can do. The next shift is ensuring decisions translate into coordinated action across the business. That only happens when AI is grounded in the physics of enterprise operations, understanding the constraints, dependencies and trade-offs that define how work gets done. With that context, organizations can move from isolated decisions to continuous execution at scale.”
The company said the model embeds agentic AI into operational workflows, allowing teams to collaborate with AI to sense, reason, decide and act within the context of business operations.
Kinaxis added that FDE represents a shift in how it delivers solutions, moving from feature-based implementations to outcome-driven models, and from one-time projects to scalable, continuously improving products.
The company said FDE will be available through its account teams for selected customer engagements beginning at its Kinexions conference, alongside a customer and partner hackathon focused on accelerating AI-driven solutions.
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