CEVA Logistics growing core products by integrating Bolloré Logistics

CEVA Logistics will soon begin the process of adding Bolloré Logistics into its new product-driven organizational model, boosting its air and ocean freight management solutions.

CEVA Logistics, the logistics subsidiary of the CMA CGM Group, recently announced the new vertical organization aimed at allowing its customers to more easily benefit from its global logistics capabilities across its services in air, ocean, ground and rail transport, contract logistics, finished vehicle logistics, project logistics and customs solutions.

Bolloré Logistics was acquired by the CMA CGM Group Feb. 29. CEVA Logistics and Bolloré Logistics will move forward under one unified brand—CEVA Logistics. The company expects to complete its rebranding process by the end of 2024.

“Our teams have been working toward this moment for many years, and I’m so proud of where we are as a company,” said CEVA Logistics CEO Mathieu Friedberg. “CEVA Logistics is moving to a vertical, product-driven organization that will benefit our team and our customers as we compete among the Top 5 of the logistics industry. The vision we put in place for CEVA with the support of the CMA CGM Group is taking its final form. Our ability to innovate and collaborate with our customers to improve their global supply chains through truly end-to-end solutions is unmatched in some market segments.”

As a global logistics provider, CEVA generated pro forma 2023 revenue of $20.2 billion through transporting 1.9 million TEUs of ocean freight, 800,000 tons of air freight and managing 11.7 million square metres of warehouse space.

The new organization reinforces the company’s ability to offer consistent global services to its customers across the breadth of its product offering. With a vertical alignment of its product teams down to the local level, CEVA expects improved product development and operational excellence. The vertically aligned product teams are expected to accelerate CEVA’s ability to engineer new solutions and then apply them more quickly to customer challenges across all geographies.

In addition, CEVA is combining its air and ocean operations in order to capitalize on best practices and technology investments, notably in finalizing its implementation of CargoWise.

In 2022, CEVA added Ingram Micro’s CLS division to boost its ecommerce solutions, GEFCO to offer finished vehicle solutions for its automotive customers and strengthen its European overland network, and now Bolloré Logistics to boost its air and ocean freight management solutions.