Project44 splits into two companies, launches LSP44 for logistics service providers

Project44 is separating into two businesses, with the company refocusing its operations to serve two distinct customer groups.

The company said project44 will continue as a decision intelligence platform for enterprise shippers, while newly launched LSP44 will operate as a standalone AI-focused business serving logistics service providers, including third-party logistics providers, freight forwarders and brokers.

Project44 said LSP44 will build on the carrier network, API infrastructure and logistics data platform developed since the company’s founding in 2014. The company said nine of the world’s 10 largest logistics service providers use its infrastructure and that LSP44 launches as a profitable business with dedicated sales, engineering and leadership teams.

“Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both. But here’s what most people forget: project44 didn’t start with shippers. We started in 2014 serving the brokers, forwarders, and 3PLs who took the first bet on us. They built this network with us,” said founder and chief executive officer Jett McCandless. “LSP44 is sharpening our focus, handing the LSP industry more than a decade of network, data and trust, now in the form of AI agents that act, not just observe. There’s a whole category raising money to build an inferior product that we already operate on a global scale. We’re not entering this market. We are refocusing our resources for our highly valued customer segment.”

The company said LSP44’s platform includes AI agents for carrier procurement, rate quoting, tendering, shipment visibility, exception management and freight audit, supported by a logistics data network spanning more than 280,000 carriers and 1.5 billion shipments.