Inside Logistics

Jaguar Land Rover automates parts returns

Seko wins contract to handle priority reverse logistics for JLR


April 15, 2015
by MM&D Online Staff

London, UK—Jaguar Land Rover (JLR) has fully automated its global priority warranty parts returns service in partnership with SEKO Logistics, creating full visibility from pre-shipment to delivery and producing cost savings and service efficiencies.

Priority Parts Returns Request (PRR) is a critical process for Jaguar Land Rover in the early identification and resolution of any functional anomalies. Any such parts need to be returned in a controlled manner to be analyzed as quickly as possible to maximize customer satisfaction and drive down warranty costs.

The multi-year contrtract awarded to SEKO Logistics covers shipments from Jaguar Land Rover dealerships in the UK, Europe, the United States, Canada and the rest of the world, including Brazil, the UAE, South Africa, Japan, Singapore, Malaysia and Australia. Returned products can range from engines to windscreen wiper blades and can be shipped to the original suppliers or back to one of JLR’s UK PRCs.

In its selection process, Jaguar Land Rover specified that in addition to high quality service and the ability to deliver on-time against plan, the chosen service provider must demonstrate the ability to partner JLR to reduce costs and improve quality. JLR was also seeking a logistics partner able to be flexible in the face of changing production operations requirements.

Under the terms of the contract, SEKO Logistics is responsible for organizing all transportation of priority parts returns from JLR’s global dealerships to the UK, the management of all imports and customs processes upon entry to the UK to avoid any delays, and the provision of end-to-end shipment visibility and tracking to enable JLR’s engineers to monitor the return of items recovered for inspection. SEKO has also developed and handles various categories of return including priority, super priority and hazardous shipments.

Keith Gaskin, Director of SEKO Logistics in the UK, said: “Jaguar Land Rover’s service and visibility requirements were very precise and we were able to demonstrate similar solutions we already provide for customers in other industry sectors.”

The online tracking tool was particularly important to JLR to give their engineers the ability to monitor returns of priority parts and to schedule their work accordingly.