FedEx releases new digital visibility products

FedEx customers now have access to new digital visibility products aimed at enhancing the shipper and recipient experience by connecting digital solutions with critical data.

These new paid solutions help meet the growing market demand for advanced data analytics and will equip businesses with near real-time insights and predictive analytics to help improve the post-purchase experience for their customers.

This brings together existing tracking integrations and new paid features via webhook technology, including:

• Picture proof of delivery
• Enhanced delivery estimates
• GPS coordinates for proof of delivery

Together, the digital visibility products provide merchants with event-driven data on in-transit shipment status and recipient delivery that help improve customer service, reduce cost to serve and build customer service.

Shippers continue to access free tracking integrations through FedEx Track API, a tool that allows businesses of all sizes to integrate tracking capabilities into their own systems and provide their customers with real-time updates and detailed shipping information.

FedEx will also offer paid data integration solutions for shipment tracking information for third-party solutions providers. This will include access to Track API, Track EDI and the new webhook subscriptions to enable post-purchase tracking and supply chain visibility. By leveraging this data, third-party solutions providers can offer specialized services that enhance the tracking experience and create and sell comprehensive visibility solutions tailored to various business needs.

Additional solutions will launch through mid-2025.