Inside Logistics

Integrated digital freight platform

Loadsmart has integrated its digital freight platform with Blue Yonder


July 21, 2020
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SCOTTSDALE, Arizona & NEW YORK – Loadsmart has integrated its digital freight platform with Blue Yonder. The integration provides access to Loadsmart’s instantly bookable truckload rates and guaranteed capacity through Blue Yonder’s dynamic pricing discovery solution.

“Transportation is becoming increasingly digitized, and shippers have realized there is an opportunity to improve operational efficiencies by better integrating systems and processes with their 3PL and carrier counterparts,” said Hunter Yaw, VP of product management at Loadsmart.

“With the Blue Yonder-Loadsmart integration, shared customers will be able to retrieve timely, competitive truckload rates for every shipment in seconds. Shippers can then tender the load automatically using Blue Yonder’s solution.”

For many shippers, the ability to instantly secure shipping rates and capacity is crucial to controlling costs amidst challenging, rapidly changing market conditions. This has proven especially true in light of the Covid-19 pandemic, which has upended the industry. However, companies have long struggled with routing guides because they are often outdated and contain static rates that are out of sync with market fundamentals.

The dynamic pricing discovery solution integrates with Blue Yonder’s Luminate Platform, which uses Microsoft Azure. Luminate Platform combines data from both internal and external sources — spanning shippers’ digital supply chains — and applies artificial intelligence (AI) and machine learning (ML).

“We are looking forward to partnering with Loadsmart to use technology to solve a decades old challenge for shippers,” said Terry Norton, VP of 3PL and transportation at Blue Yonder.